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Simply Cue: Empowering India’s Creator Economy with Simple, Reliable Tools for Bharat
New Delhi [India], April 1: In a country where so many talented creators are emerging from every region—from Guwahati to Indore to Kochi—the tools they need to succeed shouldn’t feel like a puzzle. That’s the core belief behind Simply Cue, a new platform quietly building the backend for India’s growing creator economy—one simple tool at a time.
India’s creator economy has witnessed remarkable growth, expanding from around 1 million influencers in 2020 to over 4 million in 2024—a 322% increase, according to a recent report by Qoruz. This surge underscores the need for accessible, user-friendly platforms that empower creators to monetize their content without the complexities of traditional digital tools.
At a time when many creator-focused platforms are either too complex or tailored for Western markets, Simply Cue offers a refreshing alternative: a straightforward, do-it-yourself platform where anyone can launch and run their digital business—even without prior technical experience.
“We spoke to dozens of creators—educators, coaches, storytellers, even hobbyists—and one thing was clear: they didn’t want a dozen tools. They wanted one place that just works,” says Nikhil from Simply Cue.
A Creator-First Platform, Not a Tech Maze
With increasing internet penetration and smartphone adoption, creators across India are building loyal communities. However, monetizing this engagement often becomes a hurdle. “Most creators aren’t looking for complex automation or marketing funnels on day one,” the team explains. “They just want a place to host content, share a link, get paid, and keep track of their earnings.”
Simply Cue enables creators to do exactly that—all from a single dashboard. They can launch paid products like e-books, courses, webinars, or one-on-one sessions without needing to code or juggle multiple tools. The platform handles payments in INR, offers built-in member management, and simplifies the entire experience so creators can focus on their craft.
Built for India’s Pace and Price
The platform’s design philosophy centers on accessibility—not just in terms of user experience but also pricing. “We’ve built Simply Cue to deliver value, especially for creators who are just starting and can’t afford expensive software suites or international platforms that charge a higher fee but do not offer Indian payment options,” the team emphasizes. Simply Cue offers low fees with no hidden charges, providing a transparent and affordable solution compared to other global and Indian platforms.
It’s not just for tech-savvy content creators either. Early users include spoken language tutors, career coaches, musicians offering practice sessions, and local influencers building community-led learning groups.
Unlike global platforms that assume creators will figure out integrations and plugins, Simply Cue removes that overhead completely. Everything works out of the box—whether it’s setting up a product, sending emails to members, or checking how much money came in this week.
Compliance with Indian Regulations
Navigating the regulatory landscape can be daunting for creators. Simply Cue addresses this by ensuring compliance with Indian laws, providing a trustworthy and compliant platform for creators to sell their digital products. This commitment allows creators to focus on their passion without worrying about legal complexities.
A Quiet Backbone for Ambitious Creators
Simply Cue isn’t trying to make creators overnight successes—it’s trying to make them independent. It doesn’t promise virality or shortcuts, but it does promise clarity, control, and a platform that scales as they grow.
Beyond the technology, what sets Simply Cue apart is its human approach. The team isn’t just building a product—they’re building relationships. Whether it’s onboarding calls, guiding creators through setup, or brainstorming launch ideas, they’re in it with the creators. Because behind every creator is a dream, and Simply Cue is here to back it.
Simply Cue is focused on working with everyday creators from all across the country to help them take their first step toward a more sustainable, creator-led career.
For more information, visit http://simplycue.com.
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National
IFFCO, World’s No.1 Cooperative Welcomes the Announcement of Tribhuvan Sahkari University Bill 2025
- Tribhuvan Sahkari University will strengthen the rural economy through employability, professional development and entrepreneurship.
- TSU will promote Innovation and research in the field of cooperation.
- This initiative is in line with the mission statement of ‘Sahkar se Samriddhi’, this will help Cooperatives upgrade from Local to Global
New Delhi [India], April 1: IFFCO welcomes the announcement of Tribhuvan Sahkari University Bill, 2025 in the Lok Sabha and its subsequent approval by the lower house on 26th of March 2025. While announcing the bill Hon’ble Minister of Cooperation and Home Affairs Shri Amit Shah said that after 75 years of independence, today the country is getting its first cooperative university. He said that this bill will strengthen the rural economy, develop the ecosystem of self-employment and small entrepreneurship, increase social inclusion and will increase opportunities to set new standards in innovation and research. He said that in a way, the whole country will get a new cooperative leadership inspired by the spirit of cooperation and equipped with modern education.
Dr. Udai Shanker Awasthi, Managing Director, IFFCO stated that, “I appreciate the Tribhuvan Cooperative University Bill 2025, a historic step for the pioneering development of cooperatives. The establishment of this university will bring a new revolution in the cooperative sector. I welcome this commendable step of the Honorable Prime Minister Shri Narendra Modi ji and the Honorable Home and Cooperative Minister Shri Amit Shah ji. This is a very big step for Indian agriculture, farmers and rural development. This will further strengthen our villages.”
He said, Establishment of sector-specific schools across the country will help fertilizer cooperatives especially IFFCO, this will empower cooperatives with a new generation of professionals in the field of fertilizer cooperative management and marketing. Short-term courses for existing cooperative employees are a game-changer and a step which was never done at this scale. This university will also train the existing employees and cooperators making them for efficient being a great asset for the fraternity.
While expressing his appreciation for this step Shri Dileep Sanghani, Chairman, IFFCO said, this step will ensure that seeds for the next generation of the cooperative leadership will be nurtured and cared for under a system which run by the cooperatives for the cooperatives. He expressed his gratitude towards Hon’ble Prime Minister Shri Narendra Modi Ji under whose guidance Shri Amit Shah Ji, the first Union Minister of Cooperation is working tirelessly with the motto of ‘Sahkar se Samriddhi’. He said this is a historic step which will ensure development of the cooperative sector for years to come.
In view of the development and expansion of the cooperative sector, trained human resources are needed and Tribhuvan Sahkari University will work to fulfil this need. After the formation of a cooperative university, its diploma and degree holders will get jobs. Through this university, big contribution will be made to the domestic as well as global value chain. New age cooperative culture will also start from this university which will embody the spirit of professional management. A standardized curriculum will be development for this university under the guidance of the Ministry of Cooperation in consultation with cooperatives across the nation.
Professional management of the cooperatives through specialized courses in cooperative marketing will enable cooperatives to market their products at the global stage, this will ultimately improve the overall output and revenue of the cooperative sector with the spirit of ‘Local to Global’.
Cooperative principles and cooperative activities will be expanded. The cooperative sector will benefit from new technology, reaching out swathes of people who were left untouched by the cooperative sector. This will also strengthen the rural economy.
Union Minister of Cooperation said that the country’s first university dedicated to the cooperative sector will be built 75 years after independence and when it will have the capacity to diploma with graduation, degree or certificate every year to about 8 lakh candidates, there will be an infusion of new blood in the cooperative movement.
Director General of International Cooperative Alliance Shri Jeroen Douglas through a video messaged said that this a step which will not only strengthen the Indian Cooperative movement but through knowledge exchange and training programs this step will act as a cornerstone in the Global Cooperative movement and will add to its strength. He thanks the Indian Leadership for making this announcement this year i.e., 2025 which has been designated as Internation Year of Cooperatives by the United Nation.
About IFFCO
IFFCO is ranked World’s No.1 Cooperative (with respect to ratio towards contribution to GDP) according to World Cooperative Monitor (WCM) Report published by EURCISE and International Cooperative Alliance (ICA), the premier International cooperative body.
By- Amit Deshmukh
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